Fan events and brand activations in conjunction with sporting events are a great opportunity to meet directly with fans of sports. This crowd is unparalleled in enthusiasm and participation. There are five ways that brands can get big results by using Ripples.
CELEBRATE THE BIG GAME LIVE
The results are in, and the use of Ripples to activate your campaign will result in happier customers and greater social media exposure. Ripples recent study of the bar’s patrons revealed that 60 percent of patrons who receive drinks printed with a barcode will share the event on social media. Add sports to it – Budweiser’s 2022 World Cup activation with Ripples was awarded a Net Promoter Score (NPS) of 96, which means that nearly one of the people surveyed would recommend the event to acquaintances. Incorporating Ripples into your game-day activities, with photos of players, team content, and, of course, your logo is a sure way to extend the impact of your promotion beyond the game itself.
Guinness and Budweiser performed fan activations for the World Cup in 2022
GET MORE BANG FOR YOUR BUCK WITH YOUR SPONSORSHIP ACTIVATIONS
The year 2020 was the first time Guinness was officially adopted as the beer of The Notre Dame Fighting Irish Alumni and Fans. College Football is a huge deal in the Midwest United States, and Notre Dame’s fans and alums are estimated to be around 40 million, and they reside all over the globe.
Combining the Notre Dame logo with the iconic Guinness pint glass is a great way for the company to be in sync with these loyal fans who support their team. #GoIrish
The fans from the University of Notre Dame football team are not just limited to Indiana, and Guinness is a draw for them throughout Dublin in addition to other cities.
AN EXCLUSIVE HIGHLIGHT FOR VIPS
No matter if you’re at the F1 Paddock Club, the VIP lounge during the World Cup, or in the Lavazza Suite at the US Open, Ripples is the ideal finishing touch to provide the ultimate feel for all your friends and friends.
Drinks with a topped-up ripple can be enjoyed in lounges for VIPs during the World Cup in Qatar, at Formula 1 in Austria, and at the US Open in New York City.
A WAY TO GIVE BACK TO FANS AND ASK FOR PARTICIPATION
The Atlanta Braves hosted a special month-long pop-up coffee shop featuring Costa Coffee and served special drinks that were named for the nine players they have who are part of their team, all of whom are on the ballot for the 2023 MLB All-Star Game. The players for the game are selected by the vote of both players and fans, and they Atlanta Braves brewed up this campaign to get voters while offering posters and coffee for free at the Praves (proud Braves fans).
If your city is buzzing with excitement due to your team making the playoffs or it’s a regular Saturday during football games, making special drinks and snacks for fans during game time is a simple way to increase the sales and reach of social media.
DON’T FOUL OUT WHEN YOU CREATE YOUR NEXT SPORTS CAMPAIGN!
What is it that the Oklahoma donut place has in connection with one of the largest beer brands around the globe? In the cases mentioned above, they were suppliers or partners for teams whose logos they printed. Groups, events, and the likenesses of athletes are all trademarked, and their use is highly licensed and regulated. Businesses may face issues when they use sports events or athletes in their messages without having an official connection ($$) with the event’s organizers. For the Olympics 2024, you cannot mention “Olympics” or “Paris 2024” or “Team GB” or use any images that depict the rings or athletes. The same is true for the reason that companies across the United States talk about “The Big Game” because “The Super Bowl” is trademarked.
Fortunately, Ripples’ team of designers has created a plethora of fantastic sports designs, which means you can join in the spirit of games without receiving a phone call from any lawyer. (And, of course, once you get that huge sponsorship deal for sports, Ripples will help you optimize the drink content during your activation).