With a plethora of information and dispersed attention spans, It can be not easy to draw attention to your event, particularly when you’re trying to make an impact that lasts or increase your visibility online after the event. Visual storytelling: The art of delivering an idea or story through pictures, designs, and color will help you grab the attention of your attendees and create an impact lasting that goes well beyond the event.
A VISUAL STORYTELLING MASTERCLASS: The Barbie Movie Promotional Campaign
Barbie dolls are adored all over the globe, having sold 300,000 in their debut year in the marketplace and with more than 1 million sold so far in the run-up to Barbie, the movie, which will be released on July 20, 2023. The production team faced the task of telling the story of Barbie on the screen and in their promotional efforts in order to convince girls (and men) across the globe to travel on the nostalgia train directly into theaters during the opening weekend. They provided us with the ultimate visual storytelling experience.
The first rule you must follow when telling Barbie’s story visually is to use pink. The team behind Barbie’s film did just that by destroying a corporation’s world supply of pink fluorescent paint during the process.
The more muted colors were ever an alternative. Director Greta Gerwig said to the Los Angeles Times, “I wanted the pinks to be very bright, and everything to be almost too much […] what made me love Barbie when I was a little girl.”
THE SHOES (AND FEET!)
Barbie’s signature stance is an important aspect of her story. Perfectly straight feet with pointed toes created to put on stunning high-heeled shoes. The brief video that shows actress Margot Robbie walking from her feathery pink high-heels in the trailer for the film has made people around the world bewildered the doll that was made real with flawless proportions in a stunning pink world. It generated an incredible level of interest in the film, and it didn’t go out of fashion until three months later.
THE BARBIE SELFIE GENERATOR
The Barbie film’s launch is a masterpiece in the art of visual storytelling for many reasons, but the most notable is that it was able to go in all directions. Barbie Selfie Generator The Barbie Selfie Generator is an amazing component of this campaign, which was released just on the same day that the movie’s posters were launched.
The posters showed all the Barbies and Kens and Kens, showing the multiple and diverse actors that highlighted the film’s feminist perspective and inclusiveness, even though the plot remained obscured by mystery.
Fans were invited to send an image via the Barbie Selfie Generator to “become an instant icon.”
The AI-generator later transformed the images into personalized versions of the film’s posters. People then posted the photos on social media, naturally giving the film an enormous boost from user-generated content while also promoting the idea that anyone can be a Barbie and look like Barbie without being Margot Robbie.
As a prelude to the film Summer 2023, more than a hundred brands announced collaborations with Barbie that are brimming with bright, vibrant, girlish enthusiasm. These collaborations span from sweet hair accessories to shoes. The guests were able to visit the dream Barbie House.
The Barbie cast, as well as producer and star Margot Robbie, departed on the world’s largest tour of promotion prior to the movie’s release. Robbie brought cosplay with movie characters to the next level by wearing extravagant model of Barbie outfits on the red carpet. A doll that truly exquisitely came to life.
LEVERAGING THE TREND (WITH RIPPLES! )
Companies and brands around the world are jumping on board with the Barbie trend of making fun of iconic drinks and food with the Barbie fashion.
Thanks to Ripples and Ripples, these coffee shops were able to give their customers Barbie-branded drinks in a matter of minutes, and they were also able to participate in the international buzz surrounding the new film.