To show our support for Breast Cancer Awareness Month, which aims to improve screening and support of a disease that affects millions of women each year, we created these special Ripple prints.
Aquafava was added to the traditional drink to create a vegan foam on top. . Ripples’ Creative Studio designed multi-toned designs that are available to Ripples clients worldwide, whether they print cocktails, cookies, or cappuccinos.
Foam-topped Blueberry Daquiri
- Ripple Maker
- 60 ml White Rum
- Triple sec 30 ml
- 20 ml of lemon juice
- Five blueberries
- Shaker with rum and blueberries. Muddle.
- Add the remaining ingredients to the shaker.
- Dry shake for 30 seconds.
- Add ice and wet shake for thirty seconds.
- Fill your glass to the top with a double-strain.
- Select and print your favorite Ripple designs. Place the cup on the Ripple Maker tray.
We have integrated the live data with our Bev Top Media platform. This will translate in real-time live scores and game stats as well as fan messages into content that is printed on Budweiser foam at the game.
Michael Codd is the AB InBev Global Martech Experiential Marketing Director. He said that Budweiser was committed to bringing innovative experiences to its fans as part of its support for football and its worldwide fans. This partnership will bring Ripples to the next stage, providing big data analytics and cohesive global brand activation to a major sponsorship of the largest international sporting event. We can’t hold our breath.
This billboard will cool your Heineken. Cheers.”
Takeaway: Your marketing efforts are more effective if you combine innovation with a clear message. Think about the bigger story that you want to tell. This billboard represents climate change, but it is also a great way to get people talking about Heineken brand values.
The GUINNESS Stoutie – Your face on a PINT
The STOUTie is a pint of Guinness that has a selfie imprinted on the head. According to the Guinness Storehouse’s website, “In true innovation spirit, The STOUTie is a pint of Guinness with a selfie printed on the head.”
Takeaway: Selfies of drinks have been shown to go viral. Each pint includes the Guinness Storehouse Logo, making it a simple and scalable way to increase brand awareness and reach.
This is the simplest activation you can implement if this article inspires you and you are looking for innovative ways to market your bar or brand. You could have your campaign up and running by next week.